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About the Author
Rachel Martin is a race director, entrepreneur, and mindset coach who has spent more than two decades building events, communities, and movements that challenge people to discover what they’re truly capable of.
As the founder of Forward Motion Events, Rachel has created finish lines where thousands of athletes — from first-timers to seasoned competitors — proved to themselves that they could do hard things. She’s led flagship events like the Pumpkinman Triathlon & Running Festival and collaborated with icons in the endurance world, including Jesse Itzler.
But Rachel’s work goes far beyond the race course. Through her signature philosophy — the FIO Mindset (Figure It Out) — she teaches people how to stop waiting, take bold action, and transform hesitation into momentum. Her story-driven approach has inspired athletes, entrepreneurs, leaders, and everyday dreamers to flip fear into fuel and create lives filled with meaning and movement.
When she’s not designing world-class finish lines or writing, Rachel can be found adventuring with her husband Brad, cheering on her kids, or dreaming up bold new ways to help people step into their potential.
